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Frasers
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. Frasers just got measured.
3/10 means Frasers is currently invisible to AI search. Most AI assistants will not cite your brand when asked about your category. Claiming and applying the fixes below is the fastest way to change that.
About Frasers
Retail, rethought. Frasers is a fearless collection of the world’s most iconic sporting, luxury and retail brands.
Details
Category: E-commerce
sportsdirectplc.comAI Visibility Breakdown
1
Structured Data
4
Content Structure
5
Entity Clarity
2
E-E-A-T Signals
6
Technical AEO
2
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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The $4.6 Trillion Problem Every E-Commerce Brand Ignores
Here's a number that should keep every e-commerce founder up at night: $4.6 trillion.
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Source & Attribution
Scored by Engagemii on June 9, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/sportsdirectplc
Cite this score: Engagemii (2026). "AEO Score for Frasers." Retrieved from https://engagemii.com/aeo/brands/sportsdirectplc
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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