AEO / Glossary / PerplexityBot
AEO Glossary
PerplexityBot is the web crawler operated by Perplexity AI, identified as user-agent: PerplexityBot. Perplexity AI is an AI-powered search engine that retrieves real-time web content to answer queries with cited sources - making it one of the most important AI platforms for brand visibility.
Perplexity AI is used by millions of researchers, students, and professionals who want cited, factual answers. Unlike ChatGPT (which primarily uses training data), Perplexity actively retrieves current web content. Brands that allow PerplexityBot get real-time representation in Perplexity's cited answers - including the brand name, URL, and content shown directly in search results.
Add User-agent: PerplexityBot / Allow: / to your robots.txt. Ensure your site loads quickly (under 3 seconds) since Perplexity's crawler has low timeout tolerance. Keep your key content in HTML text rather than JavaScript-rendered content for best crawl results.
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