30 AEO Terms Every Brand Needs to Know

AI citations are the source attributions shown in AI-generated answers from platforms like…

An AI crawler (also called an AI web scraper or LLM training crawler) is a web bot operate…

AI Overviews (previously Search Generative Experience or SGE) is Google's feature that gen…

An AI visibility score is a composite metric measuring how well a brand's web presence is …

Answer Engine Optimization (AEO) is the practice of structuring a website's content, marku…

A brand entity is a brand or organization represented as a distinct, resolvable node in an…

ClaudeBot is Anthropic's official web crawler, identified by user-agent: Claude-Web or Cla…

Conversational search refers to queries phrased as natural language questions or multi-tur…

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a …

Entity clarity is the degree to which a brand or organization is unambiguously identifiabl…

FAQPage schema is a Schema.org structured data type that marks up a page's question-and-an…

A featured snippet is a selected search result that Google displays at the top of the sear…

Generative Engine Optimization (GEO) is a related term to AEO, coined by researchers at Pr…

GPTBot is OpenAI's official web crawler, identified in HTTP request headers as user-agent:…

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding structured da…

A knowledge graph is a structured database of entities (people, places, organizations, con…

A knowledge panel is an information box that Google displays on the right side of search r…

llms.txt is a plain text file placed at the root of a website (e.g., yourdomain.com/llms.t…

Natural Language Processing (NLP) is the branch of AI and computer science concerned with …

Organization schema is a Schema.org structured data type that formally declares a company …

PerplexityBot is the web crawler operated by Perplexity AI, identified as user-agent: Perp…

Retrieval-Augmented Generation (RAG) is an AI architecture that combines a language model …

robots.txt is a text file placed at the root of a website (yourdomain.com/robots.txt) that…

sameAs is a Schema.org property used in Organization, Person, and other entity schemas to …

Schema markup refers to the practice of adding structured data annotations to web pages us…

Semantic SEO is the practice of optimizing content for meaning and context rather than ind…

A sitemap.xml is an XML file that lists all the URLs on a website along with optional meta…

Structured data is any data formatted according to a defined schema or vocabulary so that …

Topical authority is the degree to which a website is recognized as an authoritative, comp…

Zero-click search refers to search queries where the user gets their answer directly on th…