AEO / Glossary / Organization Schema
AEO Glossary
Organization schema is a Schema.org structured data type that formally declares a company or organization's identity on the web. Key properties include name, url, logo, description, foundingDate, sameAs (social/directory links), and contactPoint. It is typically placed on the homepage and applied site-wide.
Organization schema is the most fundamental AEO signal. Without it, AI models must infer your brand's identity from prose text - an error-prone process. With a well-formed Organization schema, every AI crawler that visits your site gets an authoritative, machine-readable statement: this is who we are, what we do, where we are, and where else you can find us. Sites missing this schema consistently score lower on AI visibility audits.
Start with the minimum required properties: @type: Organization, name, url, logo, description. Then add sameAs with all your social profiles (at minimum: LinkedIn, Twitter/X, Instagram). Add contactPoint with your support email. Add foundingDate and numberOfEmployees if applicable. Place it in the <head> of your homepage and add it to your layout so it appears on every page.
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