AEO Glossary
JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding structured data in JSON format using a defined vocabulary from Schema.org. It is injected into a webpage's <head> as a <script type="application/ld+json"> block and is the preferred format recommended by Google, Bing, and AI platforms for communicating structured metadata.
JSON-LD is the primary mechanism by which AI answer engines read and understand what your page is about. Without it, AI models must guess your brand identity, product category, and content type from unstructured prose. A well-formed Organization JSON-LD block telling an AI model your name, URL, description, and social links is the single highest-leverage AEO action you can take.
Add a <script type="application/ld+json"> block to the <head> of your pages with a Schema.org type (Organization, FAQPage, Product, Article, etc.). Start with Organization schema on your homepage and every page that mentions your brand. Add FAQPage schema anywhere you have question-and-answer content. Validate with Google's Rich Results Test.
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