AEO / Glossary / Answer Engine Optimization (AEO)
AEO Glossary
Answer Engine Optimization (AEO) is the practice of structuring a website's content, markup, and technical signals to maximize the probability of being cited in AI-generated answers from platforms like ChatGPT, Perplexity AI, Google AI Overviews, Bing Copilot, and Claude. AEO extends and partially replaces traditional SEO practices for the AI-search era.
Approximately 30-40% of Google searches in 2025 return an AI Overview instead of ten blue links. Perplexity AI serves millions of queries daily. ChatGPT is used by over 200 million people for research. Brands not optimized for AEO are invisible to a growing share of their potential customers. AEO is the single most important new marketing discipline for B2B and B2C brands in 2026.
Run an AEO audit at engagemii.com/aeo to get your baseline score across 6 categories. Then prioritize: (1) structured data - add Organization, FAQ, and Product schema; (2) llms.txt - give AI crawlers a direct brief about your brand; (3) robots.txt - explicitly allow AI crawlers; (4) E-E-A-T - add author bios, reviews, and credentials; (5) topical authority - publish comprehensive, factual content in your category.
See how your site scores on Answer Engine Optimization (AEO)
Run a free AEO audit and get a 6-category breakdown including this metric.
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