Chanl — Turn Customer Conversations Into Decisions

What is Chanl?

Chanl turns customer conversations into business decisions. Every call your AI agents and human reps take is analyzed in real-time, joined to your CRM and usage data, and turned into predictions: churn, expansion, risk — each with a prescribed next step. Build and iterate AI agents on the same platform that tells you where AI actually wins.

How is Chanl different from Gong, Chorus, or a chatbot?

Chatbots answer questions. Gong and Chorus analyze human sales calls after the fact. Chanl sits in the operating loop — analyzing AI and human conversations live, joining them to your CRM and usage data, and turning them into predictions and prescribed actions while the customer is still on the line. Gong tells you what happened last quarter. Chanl tells you what's about to happen this week.

What can Chanl actually do during a call?

Anything you connect it to. Update CRMs (Salesforce, HubSpot), check inventory, book calendars, send confirmations, query your knowledge base — and run any tool you expose via MCP. The AI uses your tools the same way a human rep would.

Do I need to code anything?

No. Describe what the agent should do in plain English, connect tools with a few clicks, upload your knowledge base, and the agent is live in minutes. Builders also get a full SDK and MCP for deeper customization when they need it.

What happens when the AI can't handle something?

It hands off to a human with full context: transcript, customer history, what the AI already tried. You set the escalation rules — sentiment drops, the customer asks for a manager, or the request is too complex.

What channels and platforms does Chanl support?

Voice (Chanl numbers or your existing telephony), website chat, SMS, and email. Provider-agnostic on LLMs (OpenAI, Anthropic, Google) and orchestration (VAPI, Retell, ElevenLabs). Keep your stack; Chanl adds the orchestration backend, MCP, RAG, testing, and Signal layer on top.