Commonsense Marketing

Do I need a website if I have a Google My Business Listing or Facebook Page?

Yes you do! You own your website. You will never own your Google My Business Listing or Your Facebook Page. People may find you on those platforms, but the information and functionality you can provide on them is limited. People expect to click on a link to your website to find out all about you and see if you are the right company to contact. A good website that delivers a great experience by having the right content, functionality and design is essential for building credibility, authority and leads.

Should I do Google Ads?

The answer depends on numerous factors - do you operate in a very competitive market sector? If so, your Google ad costs might be very high. If not, it may be worth setting up a campaign or two and testing several ad types to see if you generate the leads or sales you need to cover your investment. Constant management of ads, bids, ad groups, and several other elements is essential to maximise your return on investment.

Should I do Meta Ads?

Do your ideal clients hang out on Facebook or LinkedIn or Twitter or Instagram? If so, just pick one or two platforms to try. You will need to have a good campaign strategy in place to ensure you choose the right objectives, audiences, creatives and bidding. Once up and running, you will need to constantly monitor and tweak to maximise conversions and keep costs down. When managed effectively, social media advertising can yield great results.

Should I email my customers?

Yes you should. It's one way of staying in touch and building a long term relationship. How you go about it is critical. You don't want to bombard them, or only contact them once a year. You need to provide information of value, personalise every email, and comply with the Spam and Privacy Acts.