Jupiter

What is Jupiter?

Jupiter is the influencer marketing platform built exclusively for food and beverage CPG brands. It connects brands with 1,000+ vetted recipe creators on Instagram and TikTok and tracks every campaign to Instacart cart adds and retail sales — so creator spend ties to measurable grocery sales, not just impressions.

How does Jupiter drive Instacart sales?

Jupiter turns every creator post into a shoppable commerce experience. Viewers who comment on a creator post automatically receive a shoppable Instacart DM, and Jupiter tracks every shopping list add back to the originating post. Brands see exactly which creators, posts, and content angles drive Instacart purchases.

Which retailers does Jupiter support?

Jupiter supports geo-targeted creator campaigns for major U.S. grocery, mass, club, and specialty retailers — including chains like Kroger, Whole Foods, Target, Walmart, and Costco. Creators are matched to campaigns based on audience proximity to your target retail footprint, and Jupiter integrates directly with Instacart for cart-level attribution.

What types of food and beverage brands use Jupiter?

Jupiter works with 58 food and beverage CPG brands across plant-based, dairy, eggs, sauces, condiments, beverages, snacks, and specialty foods. Customers include Banza, Pete & Gerry's, Nellie's Free Range Eggs, Brazi Bites, Marukan, Eden Foods, Kettle & Fire, Schweid & Sons, St Pierre, La Tourangelle, Dr. Praeger's, and Bonafide Provisions, among others.

How is Jupiter different from generic influencer marketing platforms?

Generic influencer platforms were built for fashion, beauty, and DTC. Jupiter is built only for food and beverage CPG and includes Instacart commerce attribution, retailer geo-targeting, recipe-content workflows, SKU-level analytics, and a vetted recipe creator network. CPG brands choose Jupiter when they need to prove retail sales impact, not just impressions.

How fast can a CPG brand launch a campaign on Jupiter?

Jupiter is built to move quickly: brand briefs are turned into AI-built creator lineups, content review happens in-platform, and white-glove onboarding is included for every new customer — so most campaigns move from kickoff to creators publishing in a matter of weeks.

How does Jupiter measure influencer ROI?

Jupiter measures creator ROI in retail-relevant terms: Instacart cart adds, attributed product views, retailer-region engagement lift, share of voice against direct competitors, CPM, and engagement rate. Reports are live in-platform and exportable for joint business reviews with retailers.

Can Jupiter support retail-aligned campaign launches?

Yes. Jupiter runs campaigns timed to launch windows, end-cap resets, retailer holiday programs, and shopper marketing flights. Creators are geo-mapped to your distribution footprint and content is timed to merchandising and trade calendars, with results reportable in formats retail buyers expect.