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Expected Surprise
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. Expected Surprise just got measured.
4/10 means Expected Surprise is borderline visible. AI bots can crawl your site but your structured-data signals are thin. You are at risk of being skipped when buyers ask AI for a recommendation.
About Expected Surprise
Handholds for getting to grips with an age of changes. Statistics, heuristics, and other ways to be wrong but useful. Click to read Expected Surprise, by Ashwin, a Substack publication. Launched 2 years ago.
Key Topics
Details
Industry: Other
expectedsurprise.comAI Visibility Breakdown
1
Structured Data
7
Content Structure
6
Entity Clarity
4
E-E-A-T Signals
6
Technical AEO
2
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on July 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/expectedsurprise
Cite this score: Engagemii (2026). "AEO Score for Expected Surprise." Retrieved from https://engagemii.com/aeo/brands/expectedsurprise
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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