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Indus

Indus

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AEO Score: 5/10

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In the Engagemii AEO index

investindus.com

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What this score means

Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. Indus just got measured.

5/10 means Indus is borderline visible. AI bots can crawl your site but your structured-data signals are thin. You are at risk of being skipped when buyers ask AI for a recommendation.

About Indus

Invest in 500+ Indian mutual funds directly from New Zealand. Sign Up in just 3 minutes with your New Zealand ID!

Key Topics

India's Markets Simplified For KiwisIndia's Markets Simplified For Kiwis

Details

Category: Finance & Insurance

investindus.com

AI Visibility Breakdown

3

Structured Data

9

Content Structure

6

Entity Clarity

6

E-E-A-T Signals

4

Technical AEO

4

AI Discoverability

Frequently Asked Questions

Are you a New Zealand or India based company?

Indus is a company built by founders based right here in Auckland. Our office is at Tamaki Drive, St Heliers. We built it after struggling to invest in India ourselves - too much paperwork, too many delays, and not enough clarity. So we set out to create something simpler, safer, and made for people like us investing from NZ.

How secure are my investments with Indus?

Your money is always safe with Indus. We keep client funds in separate trust accounts with ASB Bank in New Zealand and DBS Bank in India. By law, your money can only be used to invest in Indian mutual funds and securities - nothing else. We use the same level of encryption and security as your bank, and follow strict compliance rules in both countries. Indus is licensed by SEBI in India and is a Registered Financial Services Provider in New Zealand - so you're fully protected at both ends.

What fees does Indus charge?

At Indus, we aim to keep our fees simple, transparent, and highly competitive. There are no transaction fees when purchasing or selling mutual funds through our platform, so your full investment goes toward growing your portfolio. Additionally, we take care of all your compliance and tax burdens in India at no cost to you. We only charge a minimum foreign exchange fee for converting funds between NZD and INR, while still offering highly competitive exchange rates.

What happens if Indus shuts down?

In the highly unlikely event Indus were to shut down, your investments and funds would remain completely secure. All investments made through Indus are held in a trust account and held in custody at our partner bank DBS India, under regulatory oversight. This means your assets are never at risk from Indus's operations. You retain full ownership of your investments, and in such an event, arrangements would be made to facilitate the return of your assets to you. Safeguarding your assets is our top priority, and our structure ensures your investments are always protected.

Are SIPs time-bound and do they have a lock-in period?

No, SIPs on Indus are completely flexible. You can start or cancel anytime, they're extremely liquid, and you can withdraw whenever you like. Plus, there are no charges for stopping or skipping an SIP with Indus, giving you full control over your investments.

Whose name is my investment in?

Cash you add to your wallet is held in a designated trust account at ASB Bank (NZ). It's ring-fenced and cannot be used by Indus for anything else. Your investments (units) are safekept by DBS Bank India under Indus' SEBI-regulated Foreign Portfolio Investor (FPI) custody. They are recorded to you as the beneficial owner on our books and the custodian's ledger. This is similar to how investors in New Zealand typically access the US markets. In the highly unlikely event of anything happening to Indus, your assets remain at ASB/DBS and will be transferred to you.

What security measures does Indus take?

Your investments with Indus are safeguarded at the highest level. All client money in New Zealand is held in a dedicated trust account with ASB Bank, and all investments in India are securely custodied with DBS Bank. Client funds and investments are always kept completely separate from Indus' own operations, ensuring they remain fully secure, protected, and untouched.

Do I have to pay taxes in India?

NZ tax residents don’t pay any capital gains tax in India on Indian Mutual Funds thanks to the India - New Zealand DTAA. Normally, claiming back taxes can involve plenty of paperwork, but with Indus we handle it all for you. Just tap Withdraw in the app and you'll have your money in NZD in your New Zealand bank account within 3 working days.

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Your full 6-category score breakdown

Exact fixes: robots.txt, schema, llms.txt

AI bot crawls from ChatGPT, Claude, Perplexity, Gemini

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Picked for Indus: How-To

How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide

The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.

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Source & Attribution

Scored by Engagemii on May 25, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/investindus

Cite this score: Engagemii (2026). "AEO Score for Indus." Retrieved from https://engagemii.com/aeo/brands/investindus

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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