Magic Fit

How bespoke is it really?

We're coming from a bespoke clothing background at Citizen Wolf, and so making things one off / custom / perfectly tailored for the end user comes naturally to us. We want to extend that ethos and working process to software development. Almost everything within the UX is editable, apart from the input questions -- we can't ask fewer questions and we won't ask more from the user.

Do you need to be on Shopify?

No -- Magic Fit works on any ecomm platform.

Can anyone install Magic Fit?

Yes -- our Shopify app makes it incredibly easy to install. But if you have any issues, we're here to help. If you're not on Shopify, we're happy to do any front-end dev free of charge as part of the onboarding process.

Who does the onboarding?

We want to make it as easy as possible for you to choose Magic Fit, so we do 99.9% of the work, and your team can focus on what they do best (ie growing the business).

How does rollout normally work?

Robust trial data needs a minimum styles coverage of 50% revenue. In plain English, this means we start with your best sellers and work down the long tail to roll out progressively from there.

Why does Magic Fit need age?

Long story short: age qualifies weight. The science of how weight gets distributed around the body is well understood, as is how that distribution changes over time (and it's different for men and women). There's a blog post on Citizen Wolf with a deeper dive if you want to learn more...

Why is 66% fewer clicks so important?

Great question. TL;DR The more barriers / clicks that you put in front of people online, the more they drop-off which reduces the number of people completing any experience. We've spent nine years refining Magic Fit to ensure the maximum amount of people get their results with the minimum amount of friction.

Why don't you ask the user for more information?

Great question and one we get asked all the time -- couldn't we get more accuracy if we asked more questions? The answer is emphatic yes, but... After 9+ years of testing via Citizen Wolf, we've found the perfect balance between accuracy and simplicity. More questions would increase accuracy, but it would also increase the amount of people dropping-off and not making it to the results page.