Marketeze

Is there a free trial?

No — Marketeze is paid-only. The interactive demo on this page is exactly how the scoring works, so you know what you're getting before you subscribe.

What's the refund policy?

We honour a 14-day cooling-off period on new subscriptions in line with UK consumer law. Email support if you'd like a refund within that window. See the refunds page for the full terms.

What is a video hook?

A hook is the opening 1-3 seconds of your video - the text, spoken words, or visual that appears first. It's called a 'hook' because its job is to hook viewers' attention and stop them from scrolling. On platforms like TikTok, Instagram Reels, YouTube Shorts, and LinkedIn, you have less than 2 seconds to convince someone to keep watching. A strong hook can be the difference between 100 views and 1 million.

How does the hook scoring work?

Our AI analyzes your hook across 5 key criteria, each targeting a proven driver of short-form video engagement. Curiosity (25%) — does the hook create an open loop or unanswered question that compels viewers to keep watching? We look for curiosity gaps, incomplete thoughts, and 'wait, what?' moments. Urgency (20%) — does the hook convey FOMO, time-sensitivity, or immediate relevance? We check for time pressure, scarcity signals, and trending triggers. Specificity (20%) — does the hook use concrete numbers, unique angles, or specific details instead of vague claims? We reward '47,000' over 'a l

What research is the hook scoring based on?

Our 5 criteria and their platform-specific weights are derived from 2025-2026 research across Hootsuite, Sprout Social, Buffer, Social Insider, Sotrender, OpusClip, and AuthoredUp. Key findings that shaped our model include TikTok's '3-second rule' (33% of viewers scroll within 3 seconds), Instagram's DM-share signal as a top engagement metric, YouTube Shorts requiring strong intro retention, and LinkedIn's dwell-time-first algorithm. We review and update our weights quarterly. Our scoring is a guidance tool — not a guarantee — since video performance depends on many factors beyond the hook.

Can I generate a hook from scratch?

Yes! If you don't have a hook yet, just switch to 'Generate Hook' mode and enter your topic or niche. Our AI will create a high-quality viral hook guaranteed to score 75+, complete with the same detailed analysis, improvements, and alternatives. Pro subscribers get unlimited analyses.

What platforms does this work for?

Marketeze works for TikTok, YouTube Shorts, Instagram Reels, and LinkedIn video. Select your platform when analyzing to get scoring weights and recommendations optimized for each platform's unique algorithm and audience preferences.

Does it work in languages other than English?

Yes! Marketeze automatically detects the language of your hook and provides all feedback, improvements, and alternative hooks in that same language. Whether you're creating content in Spanish, French, German, Japanese, Portuguese, or any other language, our AI will analyze and respond in your language.