Masset

What is Masset?

Masset is the AI-ready digital asset management (DAM) platform for B2B marketing teams. Every deck, one-pager, case study, and asset lives in one searchable library — findable for humans, sales reps, and every MCP-compatible AI client. Lives in Slack, Microsoft Teams, HubSpot, and Salesforce so your team uses it without changing how they work.

Is Masset a DAM?

Yes. Masset is a digital asset management platform built for the way B2B marketing teams work — content scattered across tools, teams spread everywhere, and AI tools that need real, approved content to do their job. Unlike traditional DAMs built for creative teams managing image libraries, Masset is shaped for B2B go-to-market content: decks, one-pagers, case studies, competitive intel, and videos.

Does Masset have a native MCP server?

Yes. Masset ships a generally available MCP (Model Context Protocol) server with 16+ tools, so Claude, ChatGPT, Cursor, Copilot, and every other MCP-compatible AI client can search, cite, and reason about your approved content. Read-only and OAuth-authenticated — Masset's permissions apply everywhere the content is surfaced.

How does Masset compare to traditional DAMs like Bynder or Adobe AEM?

Traditional DAMs were built for creative teams managing brand assets and image libraries. Masset is built for B2B go-to-market teams — decks, one-pagers, case studies, sales content. Masset ships a generally available MCP server with 16 tools; most traditional DAMs either don't have one or scope theirs to platform operations. Masset also lives natively inside Slack, Microsoft Teams, HubSpot, and Salesforce — where B2B marketing and sales teams already work.

Can sales reps and AI tools both access Masset content?

Yes — that's the whole point. Sales reps search and share through Slack, Microsoft Teams, HubSpot, and Salesforce. AI tools access the same approved content through Masset's MCP server. Masset's permissions apply everywhere — sellers, partners, and AI clients all see only what they're allowed to see.

What integrations does Masset have?

Slack, Microsoft Teams, HubSpot, Salesforce, Google Drive, SharePoint, Notion, YouTube, Dropbox, and more. Plus a native MCP server so Claude, ChatGPT, Cursor, Copilot, and every other MCP-compatible AI client can pull from your approved content library.