Digital Marketing Consultant in Melbourne | Matt Elliott Icon Graphic

How much does SEO cost?

SEO pricing varies depending on what needs to be done. Most small businesses in Australia pay between $500–$2,000 per month for ongoing SEO work. One-off projects or audits are typically scoped and priced upfront. I focus on what will make the biggest difference first, so you're not paying for activity that won't move the needle. If you'd like a clear picture of what's involved for your site, get in touch.

What does a digital marketing consultant actually do?

A digital marketing consultant helps businesses get more out of their online presence. Rather than selling tactics in isolation, I look at how customers find you — through search, ads, and referrals — then fix the gaps. That usually involves improving tracking, tightening up websites and landing pages, and making sure SEO, paid media, and content are working together rather than pulling in different directions.

Should I hire a freelancer or a marketing agency?

It depends on what you need. Agencies suit businesses that want multiple services under one roof, but you'll often pay for overheads and deal with account managers rather than the people doing the work. A freelancer gives you direct access to one person, but capacity can be limited. As a solo consultant, I sit somewhere in between — you deal directly with me, I take ownership of the strategy, and I bring in specialists only when the work calls for it. That means less noise and clearer accountability.

How do you charge?

Most work is billed hourly or as a clearly scoped project. Ongoing support is handled through a monthly allocation of time. Pricing is transparent and agreed upfront, so you know exactly what you're paying for and why.

Will I be dealing directly with you?

Yes. I work as a one-person consultancy by choice. That means you're dealing directly with the person diagnosing issues, making decisions, and doing the work. No handovers. No account managers.