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What does Outlit do?

Outlit is customer context infrastructure. It connects to your tools, resolves customer identity across all of them, structures everything into a clean profile, and gives you one API to query it. Think of it as the context layer between your stack and your agents.

How long does setup take?

Minutes. Run `curl -fsSL https://outlit.ai/install.sh | bash`, connect your sources, and Outlit starts syncing and structuring data right away.

How does identity resolution work?

Outlit matches customers across sources using emails, domains, user IDs, and metadata. A Stripe charge, a Slack thread, and a PostHog session all get resolved to the same customer record automatically.

Is Outlit a CRM?

No. Outlit is infrastructure, not an app. It doesn't replace your CRM, it connects everything underneath it and makes that data queryable for your agents and workflows.

Do I need to build a pipeline?

No. Outlit handles sync, identity resolution, and data normalization out of the box. You connect your tools and query the API. No ETL, no glue code, no maintenance.

Is my data secure?

Yes. Outlit is SOC 2 Type I, SOC 2 Type II, and ISO 27001 certified. Your data is encrypted at rest and in transit, and is never used to train models.