Pantora

What does visibility mean for my home service business?

Visibility means whether your business is actually mentioned by AI when homeowners ask who to hire for a service you offer. If AI does not name your business, customers may never see or consider you.

How is AI visibility different from Google rankings or SEO?

Google rankings focus on where your website appears in search results. AI visibility focuses on whether your business is named directly inside AI answers, even when no one clicks a website.

Where does Pantora check my visibility?

Pantora analyzes real questions homeowners ask AI about local services and tracks whether your business is mentioned in those answers or replaced by competitors.

Can I see which competitors are mentioned instead of me?

Yes. Pantora shows which local competitors appear in the same AI answers so you understand exactly where visibility is being lost.

What is sentiment in AI recommendations?

Sentiment refers to how positively or negatively AI describes your business when it mentions you. A mention alone is not enough if the tone is neutral or critical.

How does Pantora measure sentiment?

Pantora analyzes the language AI uses when recommending your business, scoring whether the tone is positive, neutral, or negative compared to competitors.

Why does sentiment matter for my business?

Homeowners trust AI recommendations. If AI describes your competitor more favorably, customers are more likely to call them instead of you.

Can I improve my sentiment score?

Yes. Pantora identifies what factors influence how AI talks about your business and provides actionable steps to improve your positioning.