Pharmacy Marketplace

What is Pharmacy Marketplace?

Pharmacy Marketplace is the all-in-one pharmacy purchasing platform for independent pharmacies. It provides real-time brand and generic budgets, AI-powered purchasing automation via AthenaPM, wholesaler compliance tools, and PBM appeal management — all in one platform. Over 1,100 pharmacies across 50 states use it to make smarter purchasing decisions.

How much does Pharmacy Marketplace cost?

Pharmacy Marketplace is free to join with no commitment. Members get access to the marketplace, wholesaler catalogs, and purchasing intelligence at no cost. Premium features like AthenaPM AI and compliance counseling are available through paid subscription tiers.

What is the Pharmacy Purchasing Equivalency Index™?

The Pharmacy Purchasing Equivalency Index™ (PPEI) is our proprietary technology that goes beyond traditional generic code indexes. Unlike generic codes that lump non-equivalent products together (creams, ointments, eye drops), PPEI compares only truly equivalent products within the same purchasing equivalency family, automatically adjusting for package size and unit quantity. It runs millions of calculations daily across 10+ wholesaler catalogs.

How does AthenaPM AI work?

AthenaPM is Pharmacy Marketplace's artificial intelligence purchasing assistant. It analyzes your pharmacy's dispensing history, reviews primary wholesaler catalogs for cheaper equivalents, applies estimated rebates for true cost calculation, and identifies NDCs available at better prices across wholesalers. AthenaPM runs millions of calculations for smart, real-time purchasing decisions — like adding another pharmacist to your team that never takes a day off.

What wholesalers does Pharmacy Marketplace support?

Pharmacy Marketplace integrates with 13 wholesalers including McKesson, Cardinal Health, TopRx, Capital Drug, BluPax Pharma, Bloodworth, KeySource, Auburn, IPC, Quest Pharmaceuticals, Kinray, Masters, and RxSupply. New wholesaler integrations are added regularly.