RCS Marketing

What is customer generation vs lead generation?

Lead generation targets strangers who never asked to hear from you, resulting in 2-5% response rates. Customer generation focuses on people who have explicitly opted in and said 'Yes, I want to hear from you,' resulting in 40-60% response rates. It's consent-based messaging that builds real relationships.

What is the SMS open rate compared to email?

SMS has a 98% open rate compared to only 20% for email. This means your messages are almost guaranteed to be seen when sent via SMS or RCS messaging.

What is RCS messaging?

RCS (Rich Communication Services) is an upgrade to traditional SMS that supports rich media like images, carousels, buttons, and branded sender profiles. It provides a more engaging messaging experience while maintaining the high open rates of SMS.

Is RCS Marketing TCPA compliant?

Yes. RCS Marketing is built on consent-based messaging. All recipients must explicitly opt-in before receiving messages, and they can easily opt-out at any time by replying STOP. We help businesses maintain full TCPA compliance.

How much does RCS Marketing cost?

RCS Marketing offers 5 pricing tiers: Pilot (Free - 50 messages), Starter ($50/mo - 1,500 messages), Plus ($100/mo - 3,000 messages with dedicated line), Pro ($200/mo - 6,000 messages), and Enterprise ($400/mo - 12,000 messages). All paid plans include unlimited contacts and campaigns.

What industries can use RCS Marketing?

RCS Marketing works for any business that communicates with customers: Retail and E-commerce (order updates, sales), Healthcare (appointment reminders), Services (booking confirmations), Restaurants (reservations, loyalty), Real Estate (listings, showings), and Education (class updates, enrollment).