Salmon

What is Salmon?

Salmon is a real-time data engine that sources, enriches, verifies, and continuously maintains B2B contact and company data in your CRM. Unlike static database vendors like ZoomInfo, Salmon's AI agents research every record at the point of query — cross-referencing live sources to deliver verified data with confidence scores and source attribution.

How does Salmon work?

Salmon connects to your Salesforce, HubSpot, or Snowflake instance. When a record enters your system — via form fill, list import, API call, or scheduled refresh — AI agents research across professional networks, company registries, open web, and partner data to verify identity, enrich 40+ fields, and return confidence-scored results. Records are continuously monitored for changes like job moves, company pivots, and departures.

Who uses Salmon?

Salmon is used by revenue operations, sales leadership, marketing ops, and compliance teams at companies with 300+ employees. Common use cases include CRM data enrichment, GTM prospecting, KYC and compliance verification, and account intelligence monitoring.

How is Salmon different from ZoomInfo?

ZoomInfo sells a static database refreshed quarterly. Salmon researches in real time at every query, cross-referencing live sources. This means Salmon's data reflects reality today — not a snapshot from months ago. Salmon also provides confidence scores, reasoning traces, and source attribution on every field, while ZoomInfo provides binary yes/no lookups.

What integrations does Salmon support?

Salmon integrates natively with Salesforce, HubSpot, and Snowflake. It also offers a REST API for custom integrations with any data warehouse, marketing automation platform, or internal system. Data can also be delivered via CSV.