SIXGUN

01. How do we manage client reporting?

At SIXGUN, we’re very proactive with reporting to our clients. From campaign traffic and session duration to conversion rates and typical return on ad spend, you can expect routine weekly or fortnightly calls from your dedicated SIXGUN Account Manager, who’ll run you through performance on key metrics and discuss campaign ideas.Of course, this isn’t all you’ll hear from us. We’ll touch base on an ad-hoc basis as new developments emerge, new opportunities arise, and bold new ideas for your tailored digital marketing campaign blossom.You will have access to our live reporting tool, which integra

02. How do we stay up to date with the latest in digital marketing?

At SIXGUN, our dedicated team goes above and beyond to stay abreast of all the latest trends and emerging developments in digital marketing. We do this any way we can. Some of our methods include:Attending industry conferences, seminars, workshops and webinars.Undertaking online courses, certifications and training programs offered by reputable platforms and institutions on an ongoing basis.Networking and industry collaboration is a big part of the SIXGUN culture. Our team regularly attends events and industry meetups, and we’re actively involved in numerous professional communities that facil

03. When can I expect to see results?

The time it takes to see results from your new and improved digital marketing strategy can vary based on a number of factors, including the goals of the campaign, the target audience, and the specific tactics being employed.It’s important to note that digital marketing is a long-term strategy, especially for more competitive industries and markets.Additionally, the type of digital marketing strategies we employ can impact the timeline of results. For example, SEO can take several months to start presenting results, while paid advertising such as Google Ads and social media advertising can star

04. Do we use AI? How do we use it?

Yes, we do use generative AI—very carefully. While we’re mindful of the many potential pitfalls and the speed of change in this space, we use software-as-a-service AI tools for brainstorming, research, content creation, and learning.We use AI the way we use all our other tools—to complement and enhance our skills and knowledge. We don’t use tools to take dodgy shortcuts or engage in manipulation.When it comes to content writing, we follow Google Search’s guidelines on AI-generated content, which state that high-quality content will be rewarded no matter how it’s produced. We always write towar

05. What industries does SIXGUN specialise in?

Our team intentionally works across a broad range of industries, as we have a breadth of experience to draw from. We’re firm believers that good digital marketing practice can be applied to get results regardless of industry.From talent marketing to allied health and eCommerce businesses, our portfolio of existing clients spans a diverse range of sectors.SIXGUN also has a strong partnership network that we can introduce you to for services that we don’t specialise in. We are mindful of being experts in everything we deliver, and we won’t claim to be when this is not the case.

06. How do we tailor a digital marketing strategy that fits your business?

Creating a digital marketing strategy requires a comprehensive approach that takes into account your business goals, target audience, budget, and available resources. We want to review your business and goals holistically, so that we can apply a strategy that best fits these goals. It’s worth noting that this tailored strategy may not be what you originally enquired about.Our process is as follows:DiscoveryWe define your business goals: We'll start by identifying what you want to achieve through digital marketing. These goals can be anything from increasing brand awareness to driving traffic t

07. How do we measure the success of your campaign?

Here are some key metrics we use to evaluate the effectiveness of our digital marketing campaigns, although not all these metrics are relevant to every single campaign.Search engine rankings: We monitor your website's search engine rankings for your target keywords. Improved rankings can lead to increased visibility and traffic.Website traffic: We monitor the number of visitors to your website, the sources of the traffic (such as social media, search engines, or referrals), and the time they spend on your site.Conversion rate: We calculate the percentage of website visitors who take a desired