Unpopular: SEO and GEO by Josh Withers

Who are your ideal clients?

My ideal clients are small, local businesses in the wedding and events industry, niche professions, and other local markets. These include wedding venues, celebrants, photographers, JPs, and cafes—businesses that need to be found when specific types of clients are seeking them out.

What common problems do your clients face in being found online?

Many businesses struggle with overwhelming competition and lack clarity on where their clients are searching. For example, wedding professionals often ignore Bing or Microsoft CoPilot because they prefer Google or Apple products, but their potential clients might be researching on work computers defaulting to Bing. I help bridge this gap.

What sets Unpopular apart from other SEO or digital marketing services?

I'm a one-person operation taking on only a handful of clients each year. I don't outsource overseas; instead, I use local expertise to deliver personalised, high-quality results from the Huon Valley, Tasmania.

What is llms.txt and why does it matter?

llms.txt is a file that helps AI models like ChatGPT, Claude, and Gemini understand your business accurately. It's like a robots.txt but for large language models. Without it, AI platforms may misrepresent or overlook your business entirely.

What is schema markup and why do I need it?

Schema markup is structured data you add to your website that helps search engines and AI understand your business—your services, location, hours, reviews, and more. It's what powers rich results in Google and helps AI chatbots give accurate answers about your business.

How do you leverage your understanding of the Australian market?

As an Australian living and working in Tasmania, I know the intricacies of the local market. Australians search and behave differently online, and I craft strategies that speak directly to this audience.

What is your process for audits and implementation?

Clients can choose either an audit alone or both an audit and implementation. I begin by asking in-depth questions and gathering data, then execute swiftly and effectively.

Do you offer ongoing SEO maintenance?

Yes, I provide a monthly commission option for long-term SEO projects.