Wade Cockfield

What is entity SEO?

Entity SEO is about making your brand a recognised entity in knowledge graphs like Google's Knowledge Graph and Wikidata. Google trusts entities more than random domains. Entity SEO involves schema markup, brand mentions, citations from authoritative sources, and building real topical authority in your niche.

What is AI visibility?

AI visibility tracks how often your brand shows up in AI-generated answers across ChatGPT, Gemini, Perplexity, and Google's AI Overviews. High AI visibility means these systems recognise you as an entity, trust your expertise, and cite you when users ask relevant questions.

What is the difference between traditional SEO and GEO?

Traditional SEO targets rankings in search results — keywords, backlinks, click-through rates. GEO (Generative Engine Optimisation) targets being cited in AI-generated answers — entity recognition, factual accuracy, structured data. The goal shifts from clicks to citations.

How do I get my brand cited in ChatGPT?

Three things: establish your entity with schema markup and consistent brand mentions across trusted sources, create quotable content with specific facts and data, and structure your information clearly with FAQ schema and semantic HTML. AI systems prefer content from recognised entities with verifiable expertise.