Andy Muirhead

"Andy Muirhead is a Scottish football blogger and Scotzine editor who dives deep into the Scottish game with in‑depth analysis, opinion, and a proudly Celtic‑leaning perspective on Substack." That is how Andy Muirhead introduces itself. When AI engines look at it, they find little to work with. It scores 3.1 out of 10.

On the page it is passable on basic crawler access. What holds it back is a clearly stated business identity, structured data describing the business, a heading structure that lays out what it offers, credibility markers like credentials or reviews and sitemaps and entity links AI can follow.

Off the page there is only faint evidence that only a handful of sites link to it and the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). There is not much on the page to read either, about 56 words. The site links to no social profiles, so there is nothing tying the brand to a wider presence.