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AI Visibility Scorecard
Boston Herald
bostonherald.com · newspapers
Well-positioned for AI search. The breakdown below shows where Boston Herald is still leaving points on the table.
AI engines read this profile 7 times
ChatGPT · ChatGPT Search · Perplexity · Claude
#7,509 of 1,866,953 in Media & Entertainment for AI visibility
7.1
/10
AEO Score
About Boston Herald
from our crawl and measurement
"The Boston Herald is the leading source of breaking news, local news, sports, politics, entertainment, opinion and weather in Boston, Massachusetts." That is how Boston Herald introduces itself. Measured against the twelve signals AI engines rely on, it scores 7.1 out of 10, a strong showing.
On its own pages the site does well on a clear heading structure and visible credibility markers. It is passable on a partly stated business identity and partial sitemap and link coverage. What holds it back is structured data describing the business and the technical files AI engines look for, such as llms.txt or an open robots.txt.
Off the page, other sites link to it, the domain reads as established, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit. Beyond that, AI engines do not yet recognise it as a distinct business.
AI crawlers have visited 3 times in our tracking, including OAI-SearchBot (OpenAI), PerplexityBot and GPTBot (ChatGPT). The site links to no social profiles, so there is nothing tying the brand to a wider presence. The business dates to 1846.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
4
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
5
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
8
Experience, Expertise, Authority, Trust markers.
Technical AEO
4
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
6
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
5
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
9
Press and news coverage.
Community
8
Forum and community discussion.
8
Reddit mentions and discussion.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.1/10, Boston Herald has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Boston Herald
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/bostonherald
Cite this score: Engagemii (2026). "AEO Score for Boston Herald." Retrieved from https://engagemii.com/aeo/brands/bostonherald
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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