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AI Visibility Scorecard
es.airbnb.com · Travel & Hospitality
Well-positioned for AI search. The breakdown below shows where Airbnb is still leaving points on the table.
AI engines read this profile 4 times
Claude · ChatGPT · Meta AI
#366 of 408,825 in Travel & Hospitality for AI visibility
7.1
/10
AEO Score
from our crawl and measurement
Airbnb describes itself simply: "Encuentra un alojamiento en Airbnb para cada tipo de viaje → 7 millones de alojamientos vacacionales → 2 millones de alojamientos Favoritos entre huéspedes → Más de 220 países y regiones en." Measured against the twelve signals AI engines rely on, it scores 7.1 out of 10, a strong showing.
On the page it is passable on basic crawler access. What holds it back is structured data describing the business, a heading structure that lays out what it offers, a clearly stated business identity, credibility markers like credentials or reviews and sitemaps and entity links AI can follow.
Off the page, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit.
AI crawlers have visited 3 times in our tracking, including GPTBot (ChatGPT) and ClaudeBot (Anthropic). There is not much on the page to read either, about 46 words. The site links to no social profiles, so there is nothing tying the brand to a wider presence.
Higher is better · 0-10
Structured Data
3
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
4
Clear headings and answer-style content.
Entity Clarity
4
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
0
Experience, Expertise, Authority, Trust markers.
Technical AEO
5
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
2
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
6
Established authority for your domain.
Entity Presence
10
Recognized in AI knowledge graphs.
News Mentions
8
Press and news coverage.
Community
9
Forum and community discussion.
9
Reddit mentions and discussion.
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.1/10, Airbnb has a working base to build on - fixable, and the signals above are where to start.
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The exact fixes for Airbnb
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/es-airbnb
Cite this score: Engagemii (2026). "AEO Score for Airbnb." Retrieved from https://engagemii.com/aeo/brands/es-airbnb
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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