Gem Report 2021

Gem Report 2021 is one of the businesses we track in the Nonprofits space. Measured against the twelve signals AI engines rely on, it scores 7.9 out of 10, a strong showing.

The page falls short on structured data describing the business, a heading structure that lays out what it offers, a clearly stated business identity, credibility markers like credentials or reviews, the technical files AI engines look for, such as llms.txt or an open robots.txt and sitemaps and entity links AI can follow.

Off the page, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit.

AI crawlers have visited 3 times in our tracking, including GPTBot (ChatGPT), Meta AI and ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together.