Zoom

Zoom, based in San Jose, CA, describes itself simply: "Modernize workflows with Zoom's trusted collaboration tools: including video meetings, team chat, VoIP phone, webinars, whiteboard, contact center, and events." To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 7.1 out of 10.

On the page itself the strengths are clear: a clear heading structure, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on a partly stated business identity and a few credibility markers. What holds it back is structured data describing the business.

Away from its own site, other sites link to it, the domain reads as established, it turns up in press coverage and people discuss it in places AI engines read. Beyond that, AI engines do not yet recognise it as a distinct business and it does not come up on Reddit.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.