Archer Aviation

Archer Aviation is a business whose own site puts it this way: "We are focused on building an AI-native platform to deliver advanced aircraft, technologies and services to customers worldwide across both the commercial and defense sectors." Its AI visibility score is 6.9 out of 10: the engines can find it, but they do not have much to hold on to.

On the page it is passable on a workable page structure. What holds it back is structured data describing the business, a clearly stated business identity, the technical files AI engines look for, such as llms.txt or an open robots.txt, sitemaps and entity links AI can follow and credibility markers like credentials or reviews.

Off the page, other sites link to it, AI engines recognise it as a distinct business, it turns up in press coverage and it comes up on Reddit. There is some, but not much, sign that the domain is only lightly established and there is little discussion of it.

It does link out to several social profiles, which helps engines tie the brand together.