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AI Visibility Scorecard

Duncan Insurance Agency

Duncan Insurance Agency

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jduncanagency.com · insurance

Somewhat visible. AI bots can read Duncan Insurance Agency, but it is missing the structured signals that push citation rate above competitors.

Monitoring for AI engine activity

In the Engagemii AEO index

#49,313 of 874,192 in Finance & Insurance for AI visibility

6.1

/10

AEO Score

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About Duncan Insurance Agency

from our crawl and measurement

"Duncan Insurance Agency is an insurance company in Portage, MI. We serve the Kalamazoo and southwest Michigan areas with premiere insurance policies." That is how Duncan Insurance Agency of Portage, MI introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.1 out of 10, readable in places and missing in others.

On the page itself the strengths are clear: a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data. What holds it back is credibility markers like credentials or reviews.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

It does link out to several social profiles, which helps engines tie the brand together.

Industry · insurance
Last scored · Aug 1, 2026
Employees · 1-10

The 6 signals AI reads

Higher is better · 0-10

Structured Data

6

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

10

Clear headings and answer-style content.

Entity Clarity

10

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

4

Experience, Expertise, Authority, Trust markers.

Technical AEO

7

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

10

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

8

Inbound links from other sites.

Domain Trust

1

Established authority for your domain.

Entity Presence

0

Not in AI knowledge graphs yet.

News Mentions

0

No press coverage found yet.

Community

0

No community discussion yet.

Reddit

0

No Reddit mentions found yet.

What this score means

Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.1/10, Duncan Insurance Agency has a working base to build on - fixable, and the signals above are where to start.

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Picked for Duncan Insurance Agency: AEO & AI Search

The AEO Checklist Every Small Business Owner Needs Right Now

Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.

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Source & Attribution

Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/jduncanagency

Cite this score: Engagemii (2026). "AEO Score for Duncan Insurance Agency." Retrieved from https://engagemii.com/aeo/brands/jduncanagency

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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