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AEO Score: 6/10
Discover causes and charities on the UK’s biggest charity shopping fundraising site - easyfundraising. More than £35 million raised for good causes you care about.
Category: E-commerce
join.easyfundraising.org.uk4
Structured Data
9
Content Structure
6
Entity Clarity
3
E-E-A-T Signals
6
Technical AEO
5
AI Discoverability
How does easyfundraising work?
Just start your online shopping journey at easyfundraising, then shop as normal with any of our 7,000+ brand partners. Once you make a purchase, our brand partners will make a small donation to your chosen cause to say 'thank you'.
Is easyfundraising free to use?
Yes. We've raised millions for good causes across the UK and we're a member of the Institute of Fundraising. We know it's important for you to have complete confidence in us so if you have any questions, please get in touch.
Do I need to visit the easyfundraising website before making a purchase?
Yes. We note your visit to the brand's website, then to say 'thank you' for your purchase the brand knows where send a donation - to your selected cause. However, if you want to make things easy for yourself, simply install our Donation Reminder, which automatically detects when you visit a brand's site, so you don't have to remember to visit our website beforehand.
How often will my good cause receive a payment?
When supporters shop online, their donations are allocated to the cause that they support. Every three months we send the cause the donations that have been raised in that time, so long as £15 or more has been raised. If the £15 threshold hasn't been reached, the donation simply rolls over to the next payment.
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Here's a number that should keep every e-commerce founder up at night: $4.6 trillion.
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Scored by Engagemii on May 27, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/join-easyfundraising-org-uk
Cite this score: Engagemii (2026). "AEO Score for easyfundraising." Retrieved from https://engagemii.com/aeo/brands/join-easyfundraising-org-uk
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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