Marketo

"Automate campaigns, generate leads, and personalize B2B journeys with marketing automation tools that help drive pipeline and revenue on Adobe Marketo Engage." That is how Marketo introduces itself. Its AI visibility score is 6.7 out of 10: the engines can find it, but they do not have much to hold on to.

On its own pages the site does well on a clear heading structure, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. What holds it back is structured data describing the business, a clearly stated business identity and credibility markers like credentials or reviews.

Off the page, other sites link to it and the domain reads as established. There is some, but not much, sign that press coverage is thin and there is little discussion of it. Beyond that, AI engines do not yet recognise it as a distinct business and it does not come up on Reddit.

AI crawlers have visited 5 times in our tracking, including OAI-SearchBot (OpenAI), ClaudeBot (Anthropic) and GPTBot (ChatGPT). The site links to no social profiles, so there is nothing tying the brand to a wider presence. The business dates to 2006.