Wiktionary

"Målet er å sammen skrive en åpen og fritt tilgjengelig ordbok med oppslag for både bokmål og nynorsk." That is how Wiktionary introduces itself. To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 7.2 out of 10.

On the page itself the strengths are clear: a clear heading structure. It is passable on basic crawler access. What holds it back is a clearly stated business identity, sitemaps and entity links AI can follow, structured data describing the business and credibility markers like credentials or reviews.

Away from its own site, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). The site links to no social profiles, so there is nothing tying the brand to a wider presence.