Rachel Hanon | LA-based data-driven digital marketer

Rachel Hanon is a business whose own site puts it this way: "[email protected] Rach (they/them) is a savvy marketing generalist with a decade of experience driving growth, revenue, and brand storytelling across hospitality, CPG, and lifestyle." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.0 out of 10.

On the page it is passable on basic crawler access. What holds it back is structured data describing the business, a heading structure that lays out what it offers, a clearly stated business identity, credibility markers like credentials or reviews and sitemaps and entity links AI can follow.

Off the page there is only faint evidence that only a handful of sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

The business dates to 2015.