Splay Shoes

Splay Shoes is a Bountiful, UT business whose own site puts it this way: "Experience the freedom and benefits of barefoot shoes with Splay. Splay minimalist shoes are designed for classic style, maximum comfort, and natural foot movement." Its AI visibility score is 6.7 out of 10: the engines can find it, but they do not have much to hold on to.

On its own pages the site does well on crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data, a workable page structure and a partly stated business identity. What holds it back is credibility markers like credentials or reviews.

Off the page, other sites link to it and it comes up on Reddit. There is some, but not much, sign that the domain is only lightly established and press coverage is thin. Beyond that, AI engines do not yet recognise it as a distinct business and nobody is discussing it where AI engines look.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together. The business dates to 2018.