Strava

Strava is a business whose own site puts it this way: "With athlete profiles, training tips and advice, and the latest product updates, Strava Stories is the place to discover the latest content from Strava." Measured against the twelve signals AI engines rely on, it scores 7.4 out of 10, a strong showing.

On its own pages the site does well on a clear heading structure, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. What holds it back is structured data describing the business, a clearly stated business identity and credibility markers like credentials or reviews.

Off the page, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit.

AI crawlers have visited 2 times in our tracking, including GPTBot (ChatGPT). It does link out to several social profiles, which helps engines tie the brand together.