Watershed Associates

What negotiation training programs does Watershed Associates offer?

Watershed Associates offers four core programs: Framework for Negotiations (our flagship), The Persuasion Playbook, Advanced Negotiations, and Watershed 365+. Each is designed for a different experience level and organizational need.

How long is the Framework for Negotiations program?

Framework for Negotiations is available as a 2-day onsite workshop or 4 half-day virtual sessions. The format and pace can be adjusted to fit your team's schedule and learning objectives.

Can your programs be tailored for our industry or company?

Yes. Every program we deliver is tailored to your organization. We work with clients before training to understand their specific deals, counterparts, and challenges — so participants practice on scenarios that reflect their actual work, not generic role-plays.

Do you offer virtual training or only in-person workshops?

We offer both in-person and virtual formats. Depending on your team's needs and logistics, we'll recommend the format that works best.

How many participants can attend a session?

Most programs work best with groups of 12 to 20 participants, which allows for meaningful practice and discussion. We can accommodate larger cohorts by running multiple sessions.

Do you offer follow-up coaching or reinforcement after a program?

Yes. Watershed 365+ is our year-round reinforcement platform, designed to extend learning beyond the workshop. We also offer individual and team coaching engagements for clients who want continued support on live deals.

What are Best Negotiating Practices (BNPs)?

Best Negotiating Practices — or BNPs — are Watershed's proprietary negotiation methodology, developed through 30+ years of field research across more than 40 countries. The 22 BNPs cover the full arc of a negotiation: 1. Everyone is a negotiator and everything is negotiable 2. Believe in win-win, mutual gain. Win-win is an attitude 3. Use the power of listening 4. Build in time and be patient 5. Keep things positive, and when they attack, hold your fire! 6. Prepare, prepare, prepare 7. Beware of your assumptions 8. Set the stage: Focus on trust, relationships and interests 9. Don't forget the

What makes Watershed's approach different from other negotiation training firms?

Two things set Watershed apart. First, our training is extremely practical — participants leave with techniques they can apply in their very next negotiation, not theories they need to figure out how to use. Second, every Watershed facilitator has been an in-the-trenches negotiator themselves. We don't send academics or career trainers. We send people who have sat across the table from tough counterparts and know what it actually takes to get to a good deal.