Whole Loans

Whole Loans is a business whose own site puts it this way: "Whole Loan Capital is focused on the purchase and sale of residential whole loans. The firm helps loan originators find new buyers and institutional loan buyers with sourcing and." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.9 out of 10.

On the page itself the strengths are clear: crawler access and the files AI engines look for. What holds it back is a heading structure that lays out what it offers, a clearly stated business identity, sitemaps and entity links AI can follow, structured data describing the business and credibility markers like credentials or reviews.

Away from its own site, other sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). The business dates to 2009.