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AI Visibility Scorecard
World Rugby
world.rugby · Education
Somewhat visible. AI bots can read World Rugby, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 3 times
ChatGPT · Claude
#15,962 of 891,767 in Education for AI visibility
6.9
/10
AEO Score
About World Rugby
from our crawl and measurement
"The official site of World Rugby the governing body of Rugby Union with news, tournaments, fixtures, results, world rugby rankings, statistics, video, the Laws of the game, governance and." That is how World Rugby introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.9 out of 10, readable in places and missing in others.
On the page itself the strengths are clear: visible credibility markers and sitemaps and entity links AI can follow. It is passable on a partly stated business identity and basic crawler access. What holds it back is structured data describing the business and a heading structure that lays out what it offers.
Away from its own site, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business and it comes up on Reddit. There is some, but not much, sign that press coverage is thin. Beyond that, nobody is discussing it where AI engines look.
AI crawlers have visited 3 times in our tracking, including GPTBot (ChatGPT) and ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
3
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
4
Clear headings and answer-style content.
Entity Clarity
6
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
7
Experience, Expertise, Authority, Trust markers.
Technical AEO
5
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
5
Established authority for your domain.
Entity Presence
10
Recognized in AI knowledge graphs.
News Mentions
4
Press and news coverage.
Community
0
No community discussion yet.
7
Reddit mentions and discussion.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.9/10, World Rugby has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for World Rugby
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/world-rugby
Cite this score: Engagemii (2026). "AEO Score for World Rugby." Retrieved from https://engagemii.com/aeo/brands/world-rugby
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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