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AI Visibility Scorecard
Skift
www.skift.com · Travel & Hospitality
Somewhat visible. AI bots can read Skift, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 1 times
ChatGPT
#1,593 of 408,825 in Travel & Hospitality for AI visibility
6.8
/10
AEO Score
About Skift
from our crawl and measurement
Skift is a business whose own site puts it this way: "The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and business travel." Its AI visibility score is 6.8 out of 10: the engines can find it, but they do not have much to hold on to.
Our crawl found structured data on the page (NewsArticle, WebPage, ImageObject), a readable heading structure, substantial page content. It also found the gaps that keep answer engines guessing: an llms.txt file, a sitemap.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
10
Clear headings and answer-style content.
Entity Clarity
7
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
4
Experience, Expertise, Authority, Trust markers.
Technical AEO
0
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
9
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
7
Inbound links from other sites.
Domain Trust
6
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
8
Press and news coverage.
Community
8
Forum and community discussion.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.8/10, Skift has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Skift
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Skift.
Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/www-skift
Cite this score: Engagemii (2026). "AEO Score for Skift." Retrieved from https://engagemii.com/aeo/brands/www-skift
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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