A B2B SaaS company came to us with an AEO score of 2 out of 10. They ranked on the first page of Google for their core keyword. Decent blog. Strong product. Zero presence in AI answers -- we checked ChatGPT, Perplexity, and Google AI Overviews. All three either couldn't identify the brand or described it incorrectly.
Thirty days later, they were showing up in Perplexity citations for three category queries and in ChatGPT's web-browsed answers for two branded queries. Here's what changed.
First, they fixed robots.txt. PerplexityBot was being blocked by a wildcard rule that was put in place three years ago by someone who no longer works there. Nobody knew. One line change. Perplexity could suddenly crawl the entire site.
Second, they added Organization JSON-LD to every page header. Name, URL, description, logo, and five sameAs links to their LinkedIn, Crunchbase, G2, AngelList, and Twitter profiles. AI models stopped guessing who they were.
Third, they added FAQPage schema to their top four content pages. The pages already had question-and-answer content. They just weren't marked up. Wrapping that content in schema took two hours.
Fourth, they created a 400-word llms.txt file. Brand name, one-sentence description, key product features, founding year, target customer. Posted to the domain root.
Fifth, they added AggregateRating schema to their homepage, pulling from their G2 score. 4.7 stars, 112 reviews. Previously invisible to AI models. Now the first verifiable trust signal any crawler encounters.
Five changes. One week of implementation. No new content. No redesign. No link building campaign.
An AEO audit tells you exactly which of these changes your site needs and which are already in place. Free score at engagemii.com/aeo.
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