Gregory Pellitteri

Founder & CEO, Engagemii

New York, NY

Greg founded Engagemii in 2024 to solve the problem that brands were becoming invisible to AI search. While SEO had a decade of practice, AEO (Answer Engine Optimization) didn't exist as a category. Engagemii built one.

Today, Engagemii has scored over 70,500,000+ brands worldwide across twelve on-page and off-page AEO signals. The platform is free for brand owners and serves brands that need to be cited by ChatGPT, Claude, Perplexity, Google AI Overviews, and other AI assistants.

Topics Greg writes about

Answer Engine Optimization
Generative Engine Optimization
Schema.org JSON-LD
llms.txt
robots.txt for AI crawlers
E-E-A-T signals
Entity clarity
ChatGPT citation
Claude citation
Perplexity citation
Google AI Overviews
AI search

Recent posts by Gregory Pellitteri

AEO & AI Search
September 24, 2026

Why Local Businesses Are Invisible to AI (And What to Do About It)

A Lubbock news report surfaced a hard truth: most regional businesses don't show up in AI answers. Here's what's actually happening.

AEO & AI Search
September 23, 2026

Amazon's AI Shopping Bot Ban Is a Warning for Every Brand

Amazon blocked a rival AI agent. Here's what that means for how brands get discovered—and why visibility in AI matters now.

AEO & AI Search
September 22, 2026

AI Discovery is Fragmenting. Your Brand Visibility Strategy Can't Be.

ChatGPT isn't the only answer engine anymore. Here's why fragmentation actually favors brands willing to do the work.

AEO & AI Search
September 21, 2026

Freshpet's Invisibility Problem Reveals the Real Cost of Ignoring AI Visibility

A well-known pet brand barely shows up in AI answers. That's not about reputation. It's about strategy.

AEO & AI Search
September 20, 2026

AI Search Answers Need More Than Accuracy—They Need Your Brand

AI engines are becoming answer sources, not search results. Most brands still aren't visible in them. Here's what that means for you.

AEO & AI Search
September 19, 2026

AI Security Holes Mean Your Brand Data Could Be Training the Wrong Model

Security researchers hacking ChatGPT with Claude raises a hard question: which AI engine actually has your brand's data?

AEO & AI Search
September 18, 2026

Ads in ChatGPT Mean Your Brand Visibility Strategy Just Got Harder

OpenAI's ad rollout changes the game for AI visibility. Brands need to move fast on AEO or risk being buried by paid competitors.

AEO & AI Search
September 17, 2026

OpenAI's Ad Agents Are Coming. Your Brand Better Be Ready to Show Up.

OpenAI is testing sponsored AI agents in ChatGPT. Most brands still aren't visible in AI answers at all.

AEO & AI Search
September 16, 2026

Google AI Overviews Can Defame. So What's Your Brand Doing About AI Visibility?

AI answers now carry legal risk. That's not an excuse to ignore them. It's a reason to control what AI systems actually say about you.

AEO & AI Search
September 15, 2026

Shopify's 80% conversion lift proves AI search is real, and your brand probably isn't ready

Shopify just showed the world that AI search drives measurable sales. Most brands are still invisible.

AEO & AI Search
September 14, 2026

US Manufacturers Are Waking Up to AI Shopping Chatbots. Most Brands Still Aren't Ready.

Manufacturers are raising alarms about AI shopping chatbots. But the real issue isn't the chatbots—it's that brands haven't optimized to show up in them.

AI Visibility
September 13, 2026

The Website Isn't Dying. It's Becoming the Layer AI Reads.

AI agents now answer, recommend, and even check out for people, and the human-browsing storefront is measurably fading. But the site does not disappear. It becomes the machine-readable source of truth every agent crawls, trusts, and acts on. That layer is exactly what we measure.

AEO & AI Search
September 13, 2026

Google Admits Its AI Search Console Is Broken. Here's What Brands Need to Know.

Google can't properly track how your brand shows up in AI search. That's actually an opportunity, not a crisis.

AI News
September 9, 2026

A Fake Deodorant Brand Just Got Recommended by AI. Here Is What That Means for Real Brands.

AI recommends the brand it can read and understand, not necessarily the real one or the best one. If your brand is hard for AI to parse, a weaker one wins the recommendation.

Announcement
September 9, 2026

Every Tool to Get Your Brand Seen in AI Is Now Free

Your AI-visibility score, a customized fix kit, and AI bot monitoring are now free for every brand. No credit card. Here is exactly what you get.

How-To
August 19, 2026

Your About Page Is Your AI Citation Machine. Most Brands Waste It.

AI models scrape your About page to answer questions about who you are. Make it count or stay invisible.

AEO & AI Search
August 17, 2026

Conversational Search is Here. Your Brand Probably Isn't Ready.

AI answers are replacing traditional search results. Here's what conversational search actually is and why your SEO playbook won't save you.

AEO & AI Search
August 14, 2026

Wikipedia is your fastest path to AI visibility

AI models train on Wikipedia. Get cited there, and you'll show up in ChatGPT answers. Here's how.

AEO & AI Search
August 13, 2026

Six Checks That Decide Whether AI Can Read Your Site

We score 46 million company websites on whether answer engines can actually read them. The same six things go wrong over and over, and every one takes minutes to check. Here they are, with the numbers on how common each failure is.

Research
August 12, 2026

AI Has Nothing To Read About Your Company Except Your Own Website

We checked 15.4 million American companies against the three places an AI would go looking for independent information. Roughly 98 percent appear in none of them. For almost every business, the website is not one source among many. It is the only one.

AEO & AI Search
August 12, 2026

Backlinks Still Matter for AI Citations. Here's Why.

AI models train on the web. They learn which sources are trustworthy by looking at link patterns. Your backlink profile directly shapes whether Claude, ChatGPT, or Gemini cite you.

Research
August 11, 2026

Most Businesses Never Tell AI Where They Are

We checked 14,048 American company websites for a postal address a machine can read. About one in five publishes one. That single gap decides whether an answer engine can put your business in a local recommendation, and closing it takes an afternoon.

AEO & AI Search
August 10, 2026

The AEO Metrics That Actually Matter

Your brand's AI visibility isn't static. Here's how to measure it weekly and catch when you're losing ground.

Research
August 10, 2026

Most Websites Never Say What They Are

We sampled 60,000 websites across three groups and hand-checked 700 more, looking for the one thing an answer engine needs before it can name a business: a plain statement of what that business is. Nearly half of American company sites publish nothing a machine can read. The gap is not design or budget. It is that almost nobody writes the sentence down in a form a machine can use.

AEO & AI Search
August 7, 2026

Why AI Ignores Most Brand Websites (And How to Fix It)

Your website ranks fine in Google. But AI models don't see you. Here's why that matters and what actually works.

Research
August 6, 2026

The Gulf Is Building the AI. Its Companies Are Not Yet Readable By It.

We scored every company we hold across the six Gulf states on how visible it is to AI answer engines. The region averages slightly better than the United States and has fewer weak sites. What it does not have is a top: 0.4 percent of scored Gulf companies reach the band where an AI engine can confidently name them.

Research
August 5, 2026

The Platform You Build On Sets Your AI Visibility Floor

We grouped a random sample of 500,000 US business websites by the platform each one is built on. The average AI visibility score runs from 5.55 at the top to 3.73 at the bottom, a gap of 1.82 points on a 10 point scale. The gap survives when we hold the business category constant. Platform is a floor, not a ceiling, and here is what the floor is made of.

AEO & AI Search
August 5, 2026

AEO for agencies: why AI visibility is your next service line

AI answers are stealing traffic from your clients. Here's how to sell AI visibility as a premium service.

Research
August 4, 2026

Which AI Crawlers Are Actually Reading the Web

We watched AI crawlers visit 10,190,915 business pages and logged every hit. One crawler reached eight times more pages than the next. 85.7 percent of pages saw exactly one AI engine. And the pages that several crawlers came back for score far higher than the rest.

Research
August 3, 2026

What 34 Million Scored Websites Reveal About the Web AI Engines Actually See

We have scored more than 40 million websites through our own crawling and analysis. Just over one in five domains answers with nothing behind it, 60 percent of resolved hosting sits in the United States, and the companies AI engines reference are rarely the famous ones. The real web is smaller than you think, and more winnable.

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