The Three Compasses, Dalston

The Three Compasses, Dalston is a business whose own site puts it this way: "A proper local Hackney pub with the best pub food, legendary burger pop-ups with vegan & free range menu, local craft beer, cocktails on tap, lovely beer garden, friendly staff, major sport." When AI engines look at it, they find little to work with. It scores 4.4 out of 10.

On its own pages the site does well on a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data and a workable page structure. What holds it back is credibility markers like credentials or reviews.

Off the page there is only faint evidence that the domain is only lightly established. Beyond that, almost no other sites link to it, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

It does link out to several social profiles, which helps engines tie the brand together.