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AI Visibility Scorecard
Hilb Group
burns-eustice.com · Finance & Insurance
Borderline visible. AI bots can crawl Hilb Group, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 1 times
Claude
#229,252 of 749,750 in Finance & Insurance for AI visibility
5
/10
AEO Score
About Hilb Group
from our crawl and measurement
Hilb Group is a Richmond, VA business whose own site puts it this way: "Home to BKC Insurance & Burns and Eustice, our Cheboygan, MI insurance agency offers a wide array of personal and commercial insurance products. Learn more." When AI engines look at it, they find little to work with. It scores 4.8 out of 10.
Our crawl found structured data on the page (WebPage, ImageObject, BreadcrumbList). It is missing an llms.txt file, a sitemap and a heading structure that lays out what it offers.
AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
6
Clear headings and answer-style content.
Entity Clarity
10
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
8
Experience, Expertise, Authority, Trust markers.
Technical AEO
0
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
6
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
7
Inbound links from other sites.
Domain Authority
1
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 5/10, Hilb Group is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Hilb Group
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Hilb Group.
Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/burns-eustice
Cite this score: Engagemii (2026). "AEO Score for Hilb Group." Retrieved from https://engagemii.com/aeo/brands/burns-eustice
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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