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How To Pre-Design Your Book to Bring in Clients and Sell Itself?

If you’re like most business owners I talk to, you know your next step is writing a book. After all, writing a book is the best way to establish your authority as THE expert in what you do. (There’s a reason people say “she wrote the book on that” as shorthand. Nothing compares to actually writing the book on that, if your goal is to become the go-to expert in what you do.)

What does it take to write a book, anyway?

Most people imagine that books have to be enormous, but they really don’t. To have a book that feels substantial in your hands, I recommend a minimum of 125 pages, but that’s not the same as 125 pages in Word. Book pages are much smaller than a sheet of office paper.For a published book, you can estimate about 250 words per page. So, to create a 125-page book, you need 31,250 words.

Where to start? What to write about?

Before you start writing, it’s a good investment to take a few hours to make a plan. The good news is: You already have a head start!Since the goal of the book is to attract clients for your business, what you say in the book will be based on your work with your clients. You already know where your clients are when they hire you, their pains, their struggles, and what they want to achieve.

What if the book doesn’t work?

Nobody wants to spend all the time and energy to write a book, only to have it flop.

How do you do that?

The first step is actually what I talked about in the previous section: planning your book around your clients’ “before” and “after,” and writing the book to guide readers through your process. This serves a few purposes:It allows you to demonstrate that you can help readers by actually helping them.