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AI Visibility Scorecard
Which?
explorreviews.com · Travel & Hospitality
Somewhat visible. AI bots can read Which?, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 4 times
Claude · Apple Intelligence · Meta AI
#5,694 of 432,000 in Travel & Hospitality for AI visibility
6.5
/10
AEO Score
About Which?
from our crawl and measurement
"Find out how Explore fares for escorted tours in our survey of nearly 20,000 package holidays." That is how Which? introduces itself. Its AI visibility score is 6.4 out of 10: the engines can find it, but they do not have much to hold on to.
The site gets some of it right: it has structured data on the page (BreadcrumbList, Article), a sitemap, a readable heading structure. What holds it back is what is absent, including an llms.txt file.
Our monitoring has logged 3 AI crawler visits here: the engines come, the question is what they find.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
3
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
10
Clear headings and answer-style content.
Entity Clarity
5
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
6
Experience, Expertise, Authority, Trust markers.
Technical AEO
7
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
9
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Authority
4
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.5/10, Which? has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Which?
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Which?.
Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/explorreviews
Cite this score: Engagemii (2026). "AEO Score for Which?." Retrieved from https://engagemii.com/aeo/brands/explorreviews
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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