FIDO Alliance

"FIDO Alliance is focused on providing open and free authentication standards to help reduce the world’s reliance on passwords, using UAF, U2F and FIDO2." That is how FIDO Alliance introduces itself. To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 7.2 out of 10.

On the page itself the strengths are clear: structured data describing the business, a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on a few credibility markers.

Away from its own site, other sites link to it, the domain reads as established, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit. Beyond that, AI engines do not yet recognise it as a distinct business.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together. The business dates to 2012.