Amie Thompson

What are the seven filters every business idea should pass?

Each filter evaluates a different dimension of the idea. Together they produce an overall score and a breakdown that shows where your idea is strong and where it carries risk. No filter matters more than the others in isolation. What matters is the full picture.1Founder FitAlignment between your background, skills, and lived experience and the business you are pursuing.

What does your Founder Filter score tell you?

Your overall score places the idea into one of three categories, each with a clear interpretation and a recommended next step. The per-filter breakdown is where the real value is: it tells you not just where you stand, but exactly which areas need attention before you commit.Strong FoundationBuild with confidence.Your idea scores well across the filters that matter most.

What kind of founder are you, and why does it matter?

After completing the scorecard, you are placed into one of six Founder Filter Profiles. A profile is a snapshot of your current strengths and tendencies as a founder. It is not a label. It is context for understanding how you naturally approach ideas, where that serves you, and where it can get in the way.Why It Matters

Why do so many business ideas fail before they even launch?

42%of businesses that fail cite no market need for what they offer as the primary reason.CB Insights, analysis of 100+ startups70%of startups scale prematurely, committing resources to growth before establishing product-market fit.Startup Genome Report100xmore expensive to fix a structural problem after launch than to catch it at the evaluation stage.IBM Systems Sciences InstituteMost businesses do not fail because.