AI visibility score
3.9/ 10Weak

#148,141 of 208,509 in Beauty & Personal Care

As of 2026-10-06 · Engagemii indexCheck another site →The index →

AI Visibility Scorecard

Ingredient Desk

Ingredient Desk

Unclaimed

ingredientdesk.com · Beauty & Personal Care

Borderline visible. AI bots can crawl Ingredient Desk, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.

Monitoring for AI engine activity

In the Engagemii AEO index

#148,141 of 208,509 in Beauty & Personal Care for AI visibility

4

AEO Visibility

i

Near-invisible · 3.9/10

5

Muse Index Score

i

AI agent readiness

Basic · 5/100

0

AI Adoption

i

None detected · 0/100

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About Ingredient Desk

from our crawl and measurement

Ingredient Desk What is actually in your skincare, and whether it does anything is a business whose own site puts it this way: "Skip to content Ingredient Desk AboutEditorial policy and disclosure Blog Dove 0% Aluminum Shea Butter: There Is No Shea Butter In It Dove’s 0% Aluminum Shea Butter deodorant stick does." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.9 out of 10.

Our crawl found a sitemap and a readable heading structure. It is missing structured data describing the business and an llms.txt file.

Industry · Beauty & Personal Care
Last scored · Oct 6, 2026

The 6 signals AI reads

Strong · Good · Fair · Weak

Structured Data

Weak

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

Strong

Clear headings and answer-style content.

Entity Clarity

Fair

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

Good

Experience, Expertise, Authority, Trust markers.

Technical AEO

Fair

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

Good

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

Weak

No inbound links found yet.

Domain Authority

Weak

Little domain authority yet.

Reference Presence

Weak

Not in AI knowledge graphs yet.

News & Press

Weak

No press coverage found yet.

Community

Weak

No community discussion yet.

Social Mentions

Weak

No social discussion found yet.

What this score means

Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 3.9/10, Ingredient Desk is crawlable but under-signaled - fixable, and the signals above are where to start.

Frequently Asked Questions

Where would the shea butter be, if it were there?

You do not have to guess, because Dove makes a near-identical product that does contain it.

Do the synthetic glycols and fragrance matter on a deodorant?

They can, and the people most likely to care are the ones this kind of product is marketed to. Two points from the dermatology literature, stated at their real strength: First, Propylene Glycol at position four.

So what do you actually learn from the word on the front?

Less than you would hope. A product can be named for an ingredient it does not contain, because the name can describe a scent. “Shea Butter,” “Coconut,” “Cucumber & Green Tea” — on a deodorant these are usually fragrance stories, and the only way to know whether the thing is in there is to read the INCI and look for the Latin binomial (Butyrospermum Parkii for shea; Cocos Nucifera for coconut).

What does the Triple Power label actually say?

Here is the full ingredient list for the RevitaLift Triple Power Anti-Aging Day Moisturizer (2.55 oz, the regular version with fragrance), quoted verbatim from L’Oreal Paris USA’s official product page (read 2026-10-05): Aqua / Water / Eau, Glycerin, Isohexadecane, Isopropyl Isostearate, Niacinamide, Aluminum Starch Octenylsuccinate, Nylon-12, Dimethicone, Cetyl Alcohol, Polyethylene, Stearyl Alcohol, Cetearyl.

Where do the three heroes sit?

The three actives on the front of the box land near the bottom of the list.

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Picked for Ingredient Desk: How-To

How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide

The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.

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Source & Attribution

Scored by Engagemii on October 6, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/ingredientdesk

Cite this score: Engagemii (2026). "AEO Score for Ingredient Desk." Retrieved from https://engagemii.com/aeo/brands/ingredientdesk

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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