AI Visibility Scorecard
ingredientdesk.com · Beauty & Personal Care
Borderline visible. AI bots can crawl Ingredient Desk, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#148,141 of 208,509 in Beauty & Personal Care for AI visibility
4
AEO Visibility
iNear-invisible · 3.9/10
5
Muse Index Score
iAI agent readiness
Basic · 5/100
0
AI Adoption
iNone detected · 0/100
from our crawl and measurement
Ingredient Desk What is actually in your skincare, and whether it does anything is a business whose own site puts it this way: "Skip to content Ingredient Desk AboutEditorial policy and disclosure Blog Dove 0% Aluminum Shea Butter: There Is No Shea Butter In It Dove’s 0% Aluminum Shea Butter deodorant stick does." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.9 out of 10.
Our crawl found a sitemap and a readable heading structure. It is missing structured data describing the business and an llms.txt file.
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Good
Experience, Expertise, Authority, Trust markers.
Technical AEO
Fair
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Good
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 3.9/10, Ingredient Desk is crawlable but under-signaled - fixable, and the signals above are where to start.
Where would the shea butter be, if it were there?
You do not have to guess, because Dove makes a near-identical product that does contain it.
Do the synthetic glycols and fragrance matter on a deodorant?
They can, and the people most likely to care are the ones this kind of product is marketed to. Two points from the dermatology literature, stated at their real strength: First, Propylene Glycol at position four.
So what do you actually learn from the word on the front?
Less than you would hope. A product can be named for an ingredient it does not contain, because the name can describe a scent. “Shea Butter,” “Coconut,” “Cucumber & Green Tea” — on a deodorant these are usually fragrance stories, and the only way to know whether the thing is in there is to read the INCI and look for the Latin binomial (Butyrospermum Parkii for shea; Cocos Nucifera for coconut).
What does the Triple Power label actually say?
Here is the full ingredient list for the RevitaLift Triple Power Anti-Aging Day Moisturizer (2.55 oz, the regular version with fragrance), quoted verbatim from L’Oreal Paris USA’s official product page (read 2026-10-05): Aqua / Water / Eau, Glycerin, Isohexadecane, Isopropyl Isostearate, Niacinamide, Aluminum Starch Octenylsuccinate, Nylon-12, Dimethicone, Cetyl Alcohol, Polyethylene, Stearyl Alcohol, Cetearyl.
Where do the three heroes sit?
The three actives on the front of the box land near the bottom of the list.
Is this your brand?
The exact fixes for Ingredient Desk
Which AI engines already crawl you
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The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Scored by Engagemii on October 6, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/ingredientdesk
Cite this score: Engagemii (2026). "AEO Score for Ingredient Desk." Retrieved from https://engagemii.com/aeo/brands/ingredientdesk
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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