The Holland Group

The Holland Group describes itself simply: "With an emphasis on career development at all levels, THG offers a wide range of hands-on services that cater specifically to each client's needsLEARN MORE ABOUT THG, OUR HISTORY AND OUR." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.9 out of 10.

On the page it is passable on a workable page structure. What holds it back is a clearly stated business identity, the technical files AI engines look for, such as llms.txt or an open robots.txt, sitemaps and entity links AI can follow, structured data describing the business and credibility markers like credentials or reviews.

Away from its own site, other sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

There is not much on the page to read either, about 111 words. It does link out to several social profiles, which helps engines tie the brand together.